Suburban Hero

Perth supermarkets were under siege yesterday after a flaw in Cadbury's Score a Freebie Bars promotion was found. One in five bars is a winner,with a barcode printed inside the wrapper. With close examination this barcode is visible from the outside. Once this information was published on a bargain hunter's forum, hundreds of people rushed to the confectionery aisles to find the winning chocolates. One colleague immediately alerted his son who rushed to Floreat Forum and cleaned out the supermarket. For the upfront investment of 99 cents, he bought one winning Time Out, and then was entitled to claim another, which so happened to be another winning Time Out and so on. He left with twenty, plus a bag of frozen peas to keep them cool.

He wins the award for Most Brazen and Heroic Attempt at Beating the System for 2010. The prize: a Cadbury Time Out.